The following article is based on my own interpretation of the said events. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.
Glen Savio Palmer, MBA 2015-17, Vinod Gupta School of Management, IIT Kharagpur
Dear Readers, a hearty welcome to 2016, the year of innovation! In the year ahead, we’re bound to see more innovations, better technology, especially on the front of computing technology, where brilliantly coded apps will deliver productivity and entertainment experiences across a wide range of devices.
In the second week of this new year, I would like to write about a technology which has taken the world by storm: Windows 10 and its incredible devices. It is Microsoft’s operating system which can run on virtually any device, be it our laptops, tablets, phones, robotic development boards, or even futuristic holographic computers such as HoloLens. Microsoft has set a goal of seeing Windows 10 active on more than one billion devices, and the fact that it has achieved 20% of that huge number within five months is no mean feat.
The past decade was all about enabling mobility of the device. All tech companies focussed on building devices which were thinner, lighter and faster than their predecessors. However, Windows 10 changes way the tech game is being played. It’s no longer about the device, it is all about the consumer. The device needn’t be mobile, but the consumer’s experience is. Any tech-savvy individual in 2016 uses a variety of devices, such as laptops, tablets, phones, fitness trackers, smart televisions, smart watches…the list just goes on. The idea of having a unified, familiar experience on all of these devices, with the ability to start one’s work on device and effortlessly finish it on another device is what drives the efforts behind Windows 10. This idea was first floated by Microsoft CEO Mr. Satya Nadella 2 years ago in 2014. Quoting his words, “To me, when we say mobile first, it’s not the mobility of the device, it’s actually the mobility of the individual experience”.
Despite its initial success, several apprehensions have been cast on Windows 10’s sustainability and its long-term adoption. In my opinion, Windows 10 is poised not only to be Windows’ most successful version, but the most loved one as well. The reasons why I firmly believe in this are:
- Statistics: Windows 10 is on the fastest growth path of any version of Windows, outpacing Windows 7 by nearly 140% and Windows 8 by nearly 400%
- Cortana: Microsoft’s virtual personal assistant is a feather in Windows 10’s cap. It provides the operating system a unique personality of its own and enables the user to connect with the OS on a personal level, driving up customer engagement and retention. In the past five months, 2.5 billion questions have been asked on Cortana.
- Windows Hello: Gone are the days of the password. Windows 10 introduces the highest realms of security with the Windows Hello feature. This supports unlocking your computer using a fingerprint scanner, your voice, or better still, just by looking at it! This eliminates all security qualms held previously by businesses and enterprises, and gives them the leeway to embrace this new version of Windows. Since businesses are Microsoft’s largest target segment, it is bound to lead to success.
- Direct X 12: This technology enables PC users to make the full of the capabilities of their graphics hardware. The end results of this are ultra high-definition video editing, high-resolution gaming, and detailed 3D modelling. These capabilities bring many new customers to the table.