TATA Elxsi – is it here to stay?

The following article is based on my own interpretation of the said events and/ or publicly available information. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.

Ritvik Singh, MBA 2016-18, Vinod Gupta School of Management, IIT Kharagpur

The thing about technology and innovation is that it always keeps evolving and brings out the best. With the current advancement in technology, many companies such as Tesla, Google, Hyundai, BMW and others are utilising artificial intelligence to come up with driverless cars. It’s one thing to make something like that for US or European roads, but building one for the Indian roads can be considered as a whole new feat, and its Tata Elxsi, which has taken upon itself to accomplish the same.

Tata Elxsi is a part of $100 billion Tata group, headquartered in Bengaluru. It is a design company that blends technology, creativity and engineering to help customers transform ideas into world-class products and solutions. Now, it would be unwise to compare Tata Elxsi’s latest model with that of Tesla or BMW, but considering the availability and affordability of the Tesla cars, Tata Elxsi’s driverless cars would be something that the Indian markets would look forward to.

In 2014, the company modified a Tata Zest sedan and developed various technologies to make it work. In 2015, it demonstrated its self-developed technology at the CES event, held a Las Vegas, Nevada. The company has come a long way since then. Last week it started testing its cars on the outskirts of Bengaluru.

With Tata Motor’s ambition to be no 3 car maker, its recent launch of lifestyle SUV Hexa and Tata Elxsi’s innovative technology, we can expect that it won’t be long when we see a driverless Tata car.

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