The following article is based on my own interpretation of the said events and/ or publicly available information. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.
Jayita De, MBA 2016-18, Vinod Gupta School of Management, IIT Kharagpur
One more step towards digitization, one more step towards a developed nation. India’s Honorable Prime Minister, Mr. Narendra Modi launched the Digital India Program in the year 2015 with a mission to connect India with Internet. Prime Minister’s dream of Cashless India is another part of Digital India program. The latest feather which Indian Government has added to this program is the Aadhar Pay app. The unique feature of this app is that all the financial transaction can be done using only fingerprints!!! Yes, that is really unique and it ensures a safe and secure transaction.
Now, many of us may think that what is the point of developing another app where we already have so many app for online transaction. Here Indian Government has played the master stroke and attracts the rural India. Majority of the rural population is poor and illiterate and they do not even have smartphones. This mode of payment ensures that they do not even have to remember their card number or the pin number. One way it ensures the cashless transaction and on the other hand it assures safe and secure transaction in rural India.
Since rural portion of India consists of more than 60% of India’s population, so it can be assumed that Indian Government is finally on the right track, as to become a developed nation every part of India needs to progress.