The following article is based on my own interpretation of the said events and/ or publicly available information. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.
Prakhar Agrawal, MBA 2016-18, Vinod Gupta School of Management, IIT Kharagpur
India is the fastest growing and the second largest (after China) mobile phone market. Google’s Pixel smartphone was launched in India in October 2016 with an advertising carnival. The November 2016’s Demonetisation was not a blow, because of its super premium positioning. But retailers and analysts have reported that sales for the phone have been tepid. People have already started making comparisons with the failure of Google’s low-end smartphone Android One.
Retailers have blamed the high pricing and greater brand pull of Apple’s iPhone and Samsung Galaxy in the premium category- for low sales volume. Since the launch Google has shipped 40000 phone units while Apple and Samsung have shipped over a lakh units each over the same period.
But according to Google the sales have been in line with their expectations. they have mentioned that they are receiving positive reviews about various features such as Google Assistant, camera , overall speed and responsiveness of the phone.
Pixel sales have been lagging globally too. The premium smartphone has sold around 2.5 million units since its launch in October 2016. Apple and Samsung on the other hand have sold around 70 million and 80 million units in the same time respectively.