The following article is based on my own interpretation of the said events and/ or publicly available information. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.
T Prashanth, MBA 2016-18, Vinod Gupta School of Management, IIT Kharagpur
Blackberry is all set to bring the Crisis communication platform to India using Athoc.This is a secured network technology that can help in situations like the Chennai Cyclone when the entire communication network was disrupted. AtHoc was used by Microsoft to warn its employees to not come to office during the cyclone.
The awareness about employee safety and business continuity plan is rising making the time ripe for the introduction of this technology. It provides a unified platform to send out a common message in terms of crisis / natural disasters when all network communciations fail . The service is delivered through on campus infrastructure for sensitive sectors like Defense to ensure critical information is safely delivered without being intercepted and through Cloud for commercial customers.
Blackberry is targeting markets such as defense, government agencies, airport authorities and various metro rail corporations apart from the Corporate sector. The suite can be used through various channels such as text, phone call, email and voicemail. Athoc expects to get as much as 15-20% of its revenue through India in the coming years.