Titan JUXT: India’s answer to the Apple watch

The following article is based on my own interpretation of the said events. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.

Sarthak Singla, MBA 2015-17, Vinod Gupta School of Management, IIT Kharagpur

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The latest buzz around the technology scene is that of smart wearables. With mobile phones having become an integral part of our lives, wearable devices take the intertwining of technology and our lives to an entirely new level. The most popular wearable smart device is the smart watch. The concept of a smart watch has come a long way from a monochrome SPOT watch by Microsoft launched way back in 2006 to the Apple Watch launched last year which comes with its own app store! Smart watches are all about making lives simpler, and to pursue this mission, one of India’s most trusted and loved premium brand has joined the fray.

Titan, which has led the premium wristwatch market for quite a few years, surprised everyone with the announcement of its own smart watch, Titan Juxt. The Juxt is a culmination of legacy and modern design, retaining the traditional Analog watch, and complemented it with a rectangular display which sits on the dial itself. The end result is simply a visual treat!

Juxt’s value proposition lies in its cross-platform compatibility. Own an Android phone, and it has you covered. Just bought an iPhone and don’t have the bucks left to buy an Apple watch? The Juxt won’t disappoint you here as well. Priced at around 17000 rupees, the Juxt strikes the right blend of premium and affordable. It has a variety of dial colour as well as strap colour and material options, which can be changed at will to suit your style and comfort.

Titan Juxt is truly product to watch out for, and as an MBA student, I give my thumbs up on this one!

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