Royal Enfield – Made like a Gun

The following article is based on my own interpretation of the said events. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.

Darshan H D, MBA 2015-17, Vinod Gupta School of Management, IIT Kharagpur

Royal Enfield, a bike manufacturing company was formerly known as Enfield cycle Company was produced its first bike in 1901 . Originated from England the Enfield was known for making artillery for the army. Probably the reason why the motto of the company is “Made like a Gun”. The company has met a lot of ups and downs from early 20th century till 1970 when it was closed and dissolved.

Royal Enfield has its presence in India since 1949. When Indian government as looking for vehicles for police patrolling, they found this motor cycle the suitable one. After original company was dissolved in 1949, the Madras motors bought the company and continued production under the name Bullet.

Royal Enfield Bullet model was started in mid of the 1960’s and continued production till the end of the 20th century. It is recorded as the longest selling motorcycle in the world. The word bullet was so associated with the Indian mindset that the company was named Bullet after the Madras motor takeover. It changed its name to Royal Enfield in 1999.

With its rustic looks, it was the dream motorcycle of the Indian men. So much so that some people joined army/police to own a Bullet (as the bikes were not soled to common people). From 1990’s Bullet was available for the general public and it is still a craze among people. The company majority stakeholder Eicher motors share price has been skyrocketing since the 20th century. The major part played in this is believed to be Royal Enfield. The waiting period for many models are still vary from 2 months to whopping 8 months.

Being one of the experienced persons of waiting I would say its worth the wait, and yeah! it is “Made like a Gun”.




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