The following article is based on my own interpretation of the said events. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.
Tamas Oberoi, MBA 2015-17, Vinod Gupta School of Management, IIT Kharagpur
E-commerce players Flipkart & Myntra have signed an exclusive deal with a Japanese sportswear brand Mizuno to sell its merchandise in India from today.
The introduction of Mizuno, an iconic name in the sportswear category will further boost interest among fitness and sports aficionados.Mizuno, founded in Osaka in 1906, specializes in manufacturing sports equipments, especially golf clubs and accessories.
E-Commerce is an important channel for any international brand who wants to enter India.In India, global companies are increasingly entering the Indian market through the e-commerce route. This move helps them save on capital and understand their scope for growth in the country’s retail environment.
Online retail, which is being increasingly adopted by Indian shoppers, is expected to account for 3% of the total retail sales by 2020.
In recent times India has become a favorite market for global brands due to it huge market size and increasing disposable income and with the advent of E-Commerce this trend is going to follow.