The following article is based on my own interpretation of the said events. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.
Chetna Kohli, MBA 2015-17, Vinod Gupta School of Management, IIT Kharagpur
The social media giant is testing a revamped version of its News Feed where news based on topics like Sports, US and World, etc gets reflected. Currently, if one reads an article via Facebook, one will also see a bunch of suggestions or similar links on that topic appear on the News Feed. Now what Facebook is testing is the new ‘News Section,’ which is planned to appear at the bottom of the user’s screen. One can access links and topics by swiping left or right.
That Facebook might add a news hub is not really surprising, given how the social media site has evolved over the years. Initially,Facebook, for a lot of people, was just about creating a certain image of themselves on social media. The party animal, the intellectual, the angry person, the humrous joker. But over the years that idea has drastically evolved.
Today it is the biggest social network on earth and it its supremacy seems invincible (for at least sometime). With its Messenger and WhatsApp apps it has a reach of about a billion users, offering a different kind of networking, one where we chat with our friends, trade pictures and plan parties in private. But there has been a decline in personal sharing while a subsequent boom in publically sharing links and news articles.Undoubtedly, today Facebook is the most accessible way to consume news as well, which explains the reason behind testing a dedicated section. Facebook’s Trending section is already divided into different categories such as Politics, Science and Technology, Sports and Entertainment. A design change will make these more prominent in appearance. Facebook’s Trending section is already divided into different like as politics, science and technology, sports, and entertainment. A design change will attempt to make these more prominent in appearance. Facebook’s Trending section is already divided into different like as politics, science and technology, sports, and entertainment. A design change will attempt to make these more prominent in appearance.
Of late, Facebook has been pushing meaningful content aggressively. It’s Instant Articles feature has seen it tie-up with publishers to ensure that these links open easily for readers, and that the content is more engaging and vibrant. Even publishers have started seeing the platform as a source of revenue and traffic. Also for news websites this is a new way of reaching out and engaging with their audience, espcially the young adults, who spend a lot of time on the platform. All publishers know that a story that goes viral via Facebook needs to make an appearance on their platform again, to be shared later on the social media site for more traffic gains. The comments wars are still happening on Facebook, but news is mushrooming on the site, in a huge way. The question is by when will Facebook roll out this dedicated space for news on their site.