The following article is based on my own interpretation of the said events. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.
Prajval Amin, MBA 2015-17, Vinod Gupta School of Management, IIT Kharagpur
With the release of Batman vs Superman on March 25th, 2016 the war between Marvel and DC is again started but this time on big screen. Who will win this war is the big question here.
The answer is pretty simple. Comparing this two is like comparing Green and Red apple. Some People like the Red one while other like the green one.
They have friendly rivalry since 1930s when they are mainly in the comic business. If we compare heroes, DC heroes are more popular around the world than Marvel. The main reason behind this is the animated movie release by DC. Every 4 month DC release the animated movies which attracted the young ones while one the other side marvel barely release one movie every 2 year. But the picture is exactly opposite in movies. Marvel made 28 movies in last 15 year while on the other hand only 24 movies are made by DC in last 35 year.
If we compare the profit marvel has the upper hand right now especially after the Marvel Cinematic Universe started with Iron Man. This is continued by the X-Men and Avenger Series, unlike the DC whose only batman series is successful at box-office.
If we talk about toys and merchandise, for DC superman and batman combine made around $770 million and on the other hand for Marvel only Spiderman made $1.3 billion every year.
In comic sales also marvel defeated the DC but the difference is very less here.
But DC has one advantage here. DC never files bankruptcy while Marvel files bankruptcy in the year 1996. But by analyzing the current situation it is not wrong to say that bankruptcy wasn’t affect the Marvel so much.
Marvel and DC are rival comic book companies but they knew people love more if Superman fights with Spiderman or batman and caption America together defeat joker. So for public interest, increasing the revenue and get benefit from each other they collaborate. This is the time when two top comic book companies cross over and publish common comic. But this is not going too far and they are again opposite to each other.
Hope we find this type of collaboration in movies also in near future. Up till than it is hard to say that who will win and the war between heroes is continued on the screen.