Tesla Model 3

The following article is based on my own interpretation of the said events. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.

Piyush Sharma, MBA 2015-17, Vinod Gupta School of Management, IIT Kharagpur

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An affordable electric car for the masses that can outperform your standard petrol car at the same price. For many decades, this has been a dream because of technology was not yet good enough or cheap enough to make it a reality. There are various reasons such as lobbying from oil industry and traditional auto giants which fear of at the wrong end if this technology succeeds. Model 3 is the next step in the Tesla’s evolution from high end luxury electric car maker to a manufacturer of affordable cars for mainstream car owners.

Tesla Model 3 launched last month is the very beginning of the mainstream electric car. It is an incredibly safe car having a 5-star safety rating. It can go from 0 to 100kmph in less than 6 secs and that is for the slowest model. It can go for around 350km per charge and will come with super charge feature. Tesla is planning to double its charging stations from around 3600 to 7200 by the year end. These cars will come with an autopilot feature that can steer, brake and even park or drive to you when you are not in the car.

It is a car for masses, with all these features it is going to cost around 35000 USD which is very competitive considering no other brand is near close to offering these features in any category (Petrol, diesel, electric) at such a low price. It is also the first electric car that is not underpowered. It could be the next big shift in auto industry if it succeeds in creating disruption. Expectations are already high as Tesla has got pre orders for around 115000 in just 24 hours. This could be the beginning of the revolution that takes us off our addiction to fossil fuels.

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