Patanjali : A wave rising high

The following article is based on my own interpretation of the said events. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.

Mayank Goel, MBA 2015-17, Vinod Gupta School of Management, IIT Kharagpur

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Patanjali has brought a revolution in making Ayurved and allied products most popular among Indians and foreigners alike. It is the integral worth of the Patanjali products that has gone down so well with consumers of all shades and classes.

A pertinent point to remember is the efficacy of the Patanjali products and no publicity is better than mouth to mouth publicity. The users of big and small products that they use talk to friends and relatives and say wah-wah for the Patanjali products. The literati, gliterati, the high and the low in the social order are equally concerned about their health. The high cost of established foreign brands and the low cost of similar products of Patanjali Ltd proves to the men and women, not forgetting children that Patanjali products are cost effective and health promoting.Let us recall the nestle products like maggie being thrown away from counter as they were found to be sub-standard and a vacuum was created for a short period of time in the noodle market.

Patanjali atta noodles filled the vacuum and made money to go laughing all the way to the bank. Here is a Sanyasi and his friend, Acharya Bal Krishnaji, Ayurvedacharya who know what people want and they provide products post haste without making a hole in consumers’ pockets.Indeed there lies the secret of success of Patanjali and its products both ayurveda based and beauty based. It goes on and on.The foreign companies that had almost monopolised the Indian markets are amazed to see the meteoric rise of aurveda products marketed by the Patanjali. What was onced treated as an untouchable in the field of medicine has made a bold front door entry to drive out foreign usurpers, so to say.

PM Narendra Modi’s plan of Make in India has been made a super success by Swami Ramdev and Acharya Bal krishna. The super success comes in the face of opposition onslaught and frontal attacks mounted by foreign business concerns in league with some Indian politicians who look to capitals of erstwhile communist countries for sustenance.

Some charges leveled against Patanjali were baseless like the alleged use of human bones and forbidden ingredients in making ayurvedic medicines. It was an attack for foreign system of medication on the age-old Bhartiya system. The attack failed miserably.

The false charges fell through. The false charges had no legs to stand on. The Patanjali products sustained itself in the vast market with the unflinching support of common man as well as the nationalist politicians of all shades and colors. the law and courts of law were on the side of the Patanjali products and their manufacturers. The truth won and falsehood day perished.

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