Internet Of Cow

The following article is based on my own interpretation of the said events. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.

Vinay Yadav, MBA 2015-17, Vinod Gupta School of Management, IIT Kharagpur

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While the promising Internet of things (IoT) is still to make a hard-hitting presence felt in our daily lives, the Internet-connected sensors for business and industrial purposes on the other hand are showing great signs of success.

The consumption of cow produce has increased substantially all over the world in the recent times. This is putting undue pressure on the cattle ranchers to discover new ways through which they can boost the production process and make fertile cows reproduce at a faster rate.

Now, you people might be wondering from IoT and Internet connected sensors, how did I land up at cows and cow produce. Well, here’s the connection you’re looking for.

Determining whether a cow is fertile and ready for artificial insemination is rather a tricky situation. This is because the signs of fertility in them lasts only for a few hours and are often missed easily. One of the ways through which one can get a hint if a particular cow is fertile is an increase in its regular walking habit. The only problem here is that this often occurs at night when no one is around to receive the signal.

In order to solve this problem of cattle ranchers and meet the increasing need of cattle produce, Fujitsu, a Japanese electronics firm has developed a system “Connected Cow.” Under this the system fits cows with connected pedometers and count their steps. Reading the pedometer, a person can come to know if a cow’s step-count has increased drastically during the night. If it has, this means it is fertile and ready to be inseminated.

The agricultural tech firm debuted its cattle breeding support service, aka the Connected Cow in February this year at the Mobile World 2016. The firm claims that using connected cow they saw a massive jump in single-attempt fertilization rates from 44 percent to 90 percent.

While the connected cow system is an innovative product, it is just one of the example of many of the connected devices that are either under construction or already being employed for various purposes all around the world. The only looming danger here, is the danger of privacy.

According to a recent study done in the United States, a majority of people are highly concerned about the privacy and security implications of having more and more connected things in their houses.

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