The following article is based on my own interpretation of the said events. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.
Palash Sinha, MBA 2015-17, Vinod Gupta School of Management, IIT Kharagpur
In the era of social media and Internet we spend a chunk of our precious time online. We prefer uploading the nitty gritty things of our lives on social network. And now we have gone one step forward by searching for the love buddies through dating apps. Tinder is the pioneer of the online dating platforms and is adding the much needed masala to the lonely user’s life.
India is not very far behind on this front. Recently Taru Kapoor,Head India,Tinder declared India as the largest market in Asia. According to the recent reports the app attracts over 14 million swipes each day in India – an increase from 7.5 million in September 2015. Tinder is empowering the generation of mobile-first audiences to make new connections with those that have shared interests and enabling engaging conversations. Tinder is focused on expanding the social circles of its users along with helping them find the perfect match.
Tinder is particularly popular with young, savvy 19-25 year olds who use Tinder to meet new people and forge meaningful connections. With over 160 million smartphone users, India is one of the largest and most exciting markets in the world already, and this number is rapidly growing. Ms. Kapoor also emphasized on the fact that India is a very important market and it provides them with an incredible opportunity. Tinder is also planning to make a more concerted effort to increase its presence and user base in such a robust market with incredible potential and wonderful people.