The following article is based on my own interpretation of the said events. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.
Abhiraman Goud G C L, MBA 2015-17, Vinod Gupta School of Management, IIT Kharagpur
It isn’t for the first time that Baba Ramdev’s Patanjali noodles have been controversial. But this time it comes from the regulatory body – Food Security and Drugs Administration (FSDA).
Back in Nov 2015, “The Indian Express” has reported that Baba’s Noodles did not get the mandatory approvals from Food Safety and Regulatory Authority of India. A month later “India Today” reported that a customer in Narwana city of Jind district in Haryana has found dead worms in the noodles. However, these instances were too small to hold back the brand “Baba”.
Now, the samples tested ,by FSDA, in Meerut have proved to be of “Sub-Standard” .
The surge of Patanjali has taken the FMCG majors, like ITC, HUL etc, by surprise. After the ban of Maggi noodles due to high amount of lead content, Patanjali has seen it as an opportunity to come up with a substitute. That was the origin of Patanjali atta noodles which, with time, has captured some of the market share of Nestle.
How far will this hamper the brand “Baba”?