The following article is based on my own interpretation of the said events. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.
Abhijeet Mohanty, MBA 2015-17, Vinod Gupta School of Management, IIT Kharagpur
1. What is your purpose?
Some Twitter users utilize the social media site to generate leads for their company. There are bloggers who use the platform to share ideas and articles and to see what others are writing about. Some people check Twitter for news, while others want to see what celebrities or friends are up to. Defining your purpose will help you decide who to follow and what kind of info to share.
2. Focus on your strengths.
There are millions of Twitter users tweeting a variety of stuff every second. It is easy to get lost in the noise. Don’t be a jack of all Twitter subjects and a master of none. Tweets surrounding your passion are going to be stronger. Plus, you will attract users who have similar interests. If you don’t focus, you will attract meaningless followers, if any at all.
3. Define your persona.
Once you have zeroed in on your purpose and passion, decide how you want the Twitter world to view you.
Do you want to specialize in one subject to attract a targeted audience? Or do you want to be more general, tweeting about numerous topics? Do you want your tweets to be funny and casual or very professional? Is your goal to be a thought leader or celebrity? This will give you direction on who to follow and what to tweet.
4. Communicate and Learn.
If your goal is to influence, promote or sell, your strategy should be communication based. You are going to want to attract attention. To attract attention, you are going to need to tweet, direct message, engage with other users and focus on getting information out in the Twitter world.
If you are using Twitter to keep up on news, learn, provide customer service or perform market analysis, your strategy should be to listen. You are going to want to decide who will provide the content you’re interested in and follow them. You will also want to learn how to utilize filtering tools, including #hashtags and Twitter lists.
5. Grab your name or identity. (@Mohantitis)
When you are signing up, you will need to decide your Twitter name, which is how people will tag you in tweets and ultimately how you will be known on Twitter. Choose something that is catchy and everyone can identify with you.