The following article is based on my own interpretation of the said events. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.
Darshan H D, MBA 2015-17, Vinod Gupta School of Management, IIT Kharagpur
Indian Railway Catering and Tourism Corporation IRCTC, a subsidiary of the Indian Railways that manages the online ticketing service to the largest railway network in the world. IRCTC was the pioneer internet booking and booking tickets via SMS. It also offers I-tickets where the tickets booked online will be delivered by post. Within a short period of its inception, IRCTC became the world’s largest e-commerce with more than 6 lakh registered users.
Indian railways cater to the second most populated in the country. Earlier the ticketing service was in railway counters or through railway brokers. These means of ticketing created hassle for booking and it people had to invest considerable amount of time and money for ticketing. Making this service hassle free was a challenging task for IRCTC.
After its success with ticketing service IRCTC has also diversified its offering. It now offers many services like booking hotels, cabs and hotels. It has now tied up with amazon for shopping. IRCTC has now ventured to offer varied catering services for the consumers to enjoy their preferred choice of cuisine. It has ties with Food Panda for e catering service called “food on track”. Its is also in talks with McDonald’s, Bikanerwala, Nirula’s, Sagar Ratna, Wangs kitchen …etc to provide more choice for its customers. It has also tied up with online platforms like Paytm to ensure varied payment options for the e catering service.
From past few years IRCTC has been very active in diversifying its services. With low internet cost and increased connectivity more rail commuters are able to access and make use of these services. With its variety of offering IRCTC is transforming itself as complete e-commerce site.