The following article is based on my own interpretation of the said events. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.
Yash Malani, MBA 2015-17, Vinod Gupta School of Management, IIT Kharagpur
Meru Cabs, taxi operator has launched a ride-sharing feature in Delhi and NCR region under which the customers will be provided with an option of sharing cab with another co-passenger who intends to travel in the same direction. Customers who opt for this will get a fixed 30% discount on the estimated trip fare.
If a customer has booked a cab under the ride-share feature it will be responsibility of Meru Cabs to locate a co-passenger and a co-passenger could not be located, the person would still get a 30% discount.
This feature will surely address issues like pollution and traffic congestion in Delhi & NCR region. Meru cabs already have around 1500 CNG vehicles in Delhi & NCR region. This feature will allow citizens to contribute to solving the traffic issues of the city. This option will also be economical and it will give competition to other competitors like TaxiForSure which is known for their cheaper services and Ola.
This ride-share feature is implemented permanently for Delhi-NCR region. If this feature gets success in Delhi-NCR region, same could also be introduced in other cities like Mumbai, Bengaluru and Kolkata. Considering the traffic issues and pollution level in other cities, other cab services will also follow Meru Cabs and introduce this feature in cities like Mumbai, Bengaluru and Kolkata.