Freedom- now at Rs.251/-

The following article is based on my own interpretation of the said events. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.

Aditya Soni, MBA 2015-17, Vinod Gupta School of Management, IIT Kharagpur


After the cheapest car in the World, India is about to witness the launch of the cheapest smartphone in the world. Freedom 251, where the number also represents its price, has been launched by a Noida based company – Ringing Bells. The specifications look too good to be true at this price-range. Loaded with a 4-inch qHD display, 1GB ram, Android 5.1 operating system, 8GB internal storage, 3G, WiFi and Bluetooth, Freedom 251 is sure to shake up the smartphone market if it manages to deliver the product at the said price. And here is the caveat- ‘if’.
A lot of people actually doubt whether any mobile can be manufactured in this low an amount, let alone a smartphone. As a result, people are taking the launch with a pinch of salt, waiting to see how the whole product launch shapes out.
On the other hand, Ringing Bells claims that not only will it be able to sell the smartphone at Rs251, but it will also make a profit of about Rs 30 on every device. It remains to be seen whether this is a watershed moment in the Indian mobile-phone market or just another fad which will disappear without leaving a mark.


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