Freedom 251, A long way to go.

The following article is based on my own interpretation of the said events. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.

Aparjeet Kaushal, MBA 2015-17, Vinod Gupta School of Management, IIT Kharagpur


Amidst many rumours and speculations, Ringing Bells a Noida based start-up finally unveiled Freedom 251 smartphone at an unbelievable price of just Rs. 251 on Saturday 25th of February. It has been the sensation of the nation from then. At a price this low this bounds us to think, is it even possible assemble a smartphone at such a low price. Although the company did receive nearly five crore registrations in just two days, the main task in front of the company is to fulfil the promise it has made regarding the prices.

Also, the phenomenal success of the Aakash tablet, one of the cheapest mobile tablet launched back in 2011 was also seen as an example of such promises made and fulfilled. The specifications provided by Ringing Bells about freedom 251 is way beyond its cost. A normal smartphone with 1GB RAM and 8GB ROM is normally around Rs. 2000 to Rs. 3000. Now the company has even given a front and rear cameras with flash. That is an add-on for sure.

Even the company officials claim to bring down the cost of the mobile to the stated price by cutting overheads like the advertisement, avoiding brick and mortar shop, operations, logistics but still it will be a struggle to cater to the colossal  demand it has created in the first few days. Currently, the company is saying that it will start delivery in the four months Touted as the world’s cheapest smartphone, allegations also made their way in the carnival with the company being alleged of showcasing Adcom’s phone as its own. The company is under the scanner of many government agencies regarding the matters like taxes, certification and emission standards followed.

The dreams of a smartphone at 251 seem charming but still it appears far-fetched. If in future the company performs as targeted making the common people realising the dream of a smartphone, it will be  considered as the first step towards their endeavour to success.


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