The WEB-BUSINESS ANATOMY

The following article is based on my own interpretation of the said events. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.

Sonal, MBA 2015-17, Vinod Gupta School of Management, IIT Kharagpur


While he was working in CERN (European Particle Laboratory ,Geneva) Tim Berners-Lee envisaged “Enquire” ,an unpublished software that went on to conjure the World Wide Web whose significance may be seconded only by the invention of The Wheel itself. As each second passes, the Web is coming a step closer in creating a more perfect and customizable virtual life for the users on the small screens. Markets may crash and economies may shrivel, but the infallible World Wide Web stands stout as it grows in range and power stashing each bit of knowledge, we have amassed inside it. This is not just about entertainment, knowledge, or marketing, Web that is Internet has evolved as a religion influencing each and every part of our lives whether we notice it or not. Security, governance, e-marketing, medical industry, corporate, banking, navigation, education, exploration, media and many more systems owe their efficiency to this multilingual and omnipresent jargon.

Talking about the Business sector, the World Wide Web has acted as a mega land-mower mowing aside irritating cobwebs of primitive and slow business styles and creating a plethora of opportunities to do just about everything. The phenomenon could be very well sited by receding numbers of malls and plazas in the developed countries like USA where people have chosen to depend on internet for even their daily products. In India, the fever is catching up fast. With an exponential increase in usage of marketing websites like Snapdeal, Myntra, Yebhi, Flipkart, Bestylish , the young generation is pouncing on modernisation. Some philosophers even say this may be the answer to the shortage of jobs and income as setting up of a profitable website just needs a pinch of ingenuity on the base of imagination. The is expanding every second with the addition of new online properties. According to Dailychanges.com, which tracks Internet domains, there were 13.4 crore domains – Web addresses used for websites – in October 2011. Around 1.5 lakh domains are added daily. The number of websites is much more than this as each domain can host multiple sites. We could follow a few simple steps to setup our websites so that we could base further plans oriented for profit.

REGISTER A DOMAIN NAME

 

To start a website, you need a unique Web address that visitors can type in their Web browsers- such as Internet Explorer and Mozilla Firefox-to reach your website. Register your domain with a reputed registrar. GoDaddy.com is the world’s largest domain registrar.Net4.in and BigRock.in are the two big Indian registrars. If you are targeting global reach, get .com, .net or .org. Countries also have their own domains. For example, .in is for India, while .us is for US websites. Use a country-specific name if your target audience is in a particular country. You have to pay an annual fee for domains. An .in domain can be registered for as less as Rs 100 for the first year, while a .com address is available for Rs 500-600 per year. You have to get this address renewed every year. Keep the domain name simple and short.

 

BUY WEB-HOSTING SPACE

 

Websites need to be hosted on computers (Web servers) which other computers can connect to via the Internet. You can set up your own Web server if you can run and manage a computer with a unique Internet Protocol address. However, this is costly. Most websites are hosted on spaces rented out by Web hosting providers such as HostGator.com, DreamHost.com and BlueHost.com. Web hosting providers run Web servers that are shared by several websites. You can buy unlimited hosting plans which enable you to host any number of websites by paying Rs 400-500 per month. If you are planning to target Indians, you website is likely to load fast if it is hosted on an Indian Web server as data will have to travel a shorter distance. When you buy web-hosting space, you have to provide the domain that you want to host. Your provider will then send you details of your hosting control panel and name servers (NS), which are entrance points for your server.

POINT YOUR DOMAIN TO SERVER

Unless you buy Web hosting and domain name from the same provider, your domain name and Web hosting will not be connected in the beginning. You need to point your domain to the Web server by changing your domain’s NS entries to reflect the details sent by your Web-hosting provider. A Web server has limited resources to handle traffic from visitors. For large websites which get hundreds of visitor each minute, multiple servers host exact copies of the website. By adding NS entries for multiple Web servers for a domain, the traffic to the website gets balanced among the servers.

CREATE A WEBSITE

After pointing your domain to the Web server, it is time to create the actual website. All good Web hosts will give you access to a website creation tool which can be used to create HTML (Hyper Text Mark-up Language) websites. You can also create websites using applications such as Nvu, KompoZer, Dreamweaver and FrontPage. If the idea of working with HTML for creating websites scares you, you can easily install a content management system (CMS) which allows you create webpages and add content using a Web-based interface.

WordPress is one of the most popular open source CMSes, designed primarily for blogs. As it is easy to use, WordPress is often used for creating websites as well. Using the cPanel software, you can install Word Press quickly through a Web interface.

Making Money from Advertising

You can get advertising revenue even if you are just starting out and your site is relatively unknown. The way to do this is to join as an “affiliate” of various sites, either directly, or through an affiliate network. An affiliate network is simply an intermediary where you can select from a variety of advertisers.

Payment Schemes

Before joining any program, you should probably be aware of the different payment schemes available.

  1. Pay Per Impression (CPM)-Here, you are paid according to the number of times the advertiser’s banner is displayed on your site. Needless to say, this method will allow you to automatically earn more if your site attracts a lot of visitors.
  2. Pay Per Click (PPC)-When you are paid per click, you are only paid when visitors click the advertiser’s banner on your site. The amount paid is usually higher than the pay per impression scheme. A high traffic site will probably enjoy a higher click rate than a lower traffic site, although you will probably get better results if your banners are carefully selected to suit the target audience of your site.
  3. Pay Per Sale or Lead- While you will probably get the highest payment rates with this method, it has the lowest conversion rate of the three schemes. You will only earn if your visitors click through the banner and either purchase an item from the advertiser or take some other prescribed action (eg, sign up for a service). Like the Pay Per Click method, you get much better results if you carefully select your advertisers to suit the target audience of your site.

  

Paid surveys are perfect work from home opportunity and almost anyone can get paid to take surveys. Doing online surveys for money is especially appealing to those who want an online money making method that is free, quick and easy and doesn’t require any experience or skills.

Get paid to answer questions- We can make money answering questions and giving advice on the internet. Get paid to surf the web is based on a simple idea, we simply get paid to visit a page for a few seconds. Unlike get paid to click programs where we have to click on ads to get paid, we don’t have to click on any ads to be credited for the visited site. Some paid to surf sites have incorporated paid to click in their program as well, so we get paid to surf and click. But either way, it is a very simple way to make money online.Paid to surf business model almost died in 2001 when the dot-com bubble collapsed. And since all of the revenue came from internet advertising, most paid to surf companies disappeared. But in the recent years, with the new wave of internet users and the growing popularity of internet amongst all kinds of people, paid to surf sites are making a comeback.

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