Netflix: Will it change the way we watch TV in India?

The following article is based on my own interpretation of the said events. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.

Sumeet Kumar Sharma, MBA 2015-17, Vinod Gupta School of Management, IIT Kharagpur

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The arrival of Netflix- popular streaming service- in India has created a huge buzz recently. It is indeed great news for India as viewers now will be witnessing high quality content in India. It might completely change the way TV / Shows are viewed in India.

The DTH service providers will take the first hit with launch of Netflix. Worst part of shows on TV is to bear the pain of watching ads, it is extremely irritating to see a bunch of horrible ads repeatedly shown after every over during a cricket match. Netflix will not have any ads, and whole content will be in HD. Shows like the “Game of Thrones” have content that will never be accepted by the Government and censor board on the grounds of moral and cultural policing. But censoring such content kills the whole essence and excitement of the shows, they should be seen the way their makers have made them to be seen. Netflix will give you the freedom to enjoy the uncensored shows- one will finally see the shows the way they’re supposed to be seen.

The young generation today is extremely busy in their hectic work schedule. He/ She doesn’t have the luxury to watch their favourite show at the very moment it is being broadcast. Life will become more comfortable with Netflix, as one will be able to watch their favourite shows anytime, anywhere, on any device, and can also resume from where they left.

But there is something that might burn a hole in your pocket, all internet service providers incorporate a monthly download limit of internet plan, and the speed decreases after the limit. To enjoy the Netflix’s viewing experience, it requires faster internet speed. The consumption of data will also be huge and it will consume 20-30 GBs of data within few days.

Netflix offers an ecosystem of on demand entertainment that has yet to seep into the bloodstream of Indians, people here are accustomed to watching TV and is not an easy habit to get rid of. Also there is a wide difference on viewers of both segment. While TV is a favoured mode of entertainment among middle class of the country, the young generation, elite class – with high end smartphones and no worry of broadband cost- are the one attracted to Netflix. Only time will tell whether Netflix will be able to appeal to larger middle class segment or not, but for the time being it is definitely a great means to enjoy a lazy weekend watching high quality content with luxury of viewing premiers of shows.

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