The following article is based on my own interpretation of the said events. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.
Mudit Singhal, MBA 2015-17, Vinod Gupta School of Management, IIT Kharagpur
Earlier we saw IRCTC tie up with startups like Hello Curry, Paytm and TravelKhana, now its time for the India’s largest branded network of hotels, OYO rooms as another attempt to enhance the customer experience of the Indian Railway Passenger.
Dr A K Manocha, CMD IRCTC said, “We are committed to drive efficiencies and enhance our service through innovation. OYO Rooms has propelled the hotel market in India towards new horizon and pioneered the standardization of affordable hotel-rooms. This partnership contributes another chapter to the successful narrative of “Made in India” initiatives and how tech-enabled solutions will power the next wave of innovation. We have made the necessary technology integrations and will be actively communicating about this newly available option through e-mailers, information on e-tickets so that our travellers can explore and utilize these services.”
The partnership symbolises the synergy between the government and the domestic innovative businesses. OYO Rooms will be powering the hotel booking page of IRCTC, offering their affordable and convenient services, readily to the rail passengers across 170 cities in India.