Unleashing the Consumer centric Railway Budget’2016

The following article is based on my own interpretation of the said events. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.

Kanika Manocha, MBA 2015-17, Vinod Gupta School of Management, IIT Kharagpur

————————————–

To manifold the satisfaction quotient of the consumers, railway budget stressed to improve the travel experience of each traveler. With a vision to see railways free from capacity constraints, higher train speed, increased punctuality and better safety measure, Suresh Prabhu announced the plan to improve passenger amenities.

The railway budget focused to strengthen three pillars for making railways a backbone for overall development of India- Employment generation for economic growth, enriching customer experience and overcoming its previous challenges. Making stations safer by CCTV surveillance, inclusion of more trains for unreserved category, e-catering facilities, 24*7 helpline for women and a long list was promised by railway minister during his budget.

Being one of the most strong strategy pillar of the government sector, railways have always shown tremendous growth in making the travel experience better for its customers. Although there have been many criticisms regarding the budget tailing on the fact that nothing new except for bio-toilets was included in this year budget. In order to bring cheer to the common man the railway budget showed no hike in travel fares except for the special trains for niche segment.

While some calling it a complete disappointment and a saga of hollow promises, railway minister said that they have always stood on their promises and worked for the betterment of the railway sector. With rhetoric bureaucracy, let’s hope that the new budget brings some good to the common man.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s