The following article is based on my own interpretation of the said events. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.
Tamas Oberoi, MBA 2015-17, Vinod Gupta School of Management, IIT Kharagpur
Mahindra and Mahindra has recently tied up with Flipkart to sell its small SUV ‘KUV 100’ through its platform. I believe it’s a great move considering the craze for E-shopping in Indian youth in recent times. India has now an internet base of about 243 million which is more and more galloping with increasing number of smart phone users.KUV-100 is a car for mass market and what better platform than Flipkart which has a pan India reach and a market share of about 44 percent.
It’s a win-win situation for both Mahindra and Flipkart. For Mahindra they will have access to a huge customer base through Flipkart and also it will play an active role in promoting KUV-100 through advertisement on its site. For Flipkart, they were already selling automobile accessories and by including KUV-100, they are expanding their product category and building a complete ecosystem to become a one stop destination for all automobile needs.
Flipkart is now pressing the peddle hard to sustain as the Number 1 E-commerce website in India by expanding its product categories aggressively. Now it’s on Snapdeal and Amazon to roll up their sleeves and step up to the challenge. It ‘s an exciting times for E-commerce companies and the next 2-3 year will decides who will rise as the jack of all trades and rule the E-commerce market in India.