The following article is based on my own interpretation of the said events. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.
Dhruv Shah, MBA 2015-17, Vinod Gupta School of Management, IIT Kharagpur.
Uttarayan is the festival celebrated in Gujarat which marks the change in the direction of Sun. It is also known as Makar-Sankranti in other parts of India.
It is celebrated on the 14th of January every year by flying kites and eating Undhyu (a local delicacy made on this day) and Jalebi. The energy and the atmosphere with which this festival is celebrated in itself mesmerizing. It symbolizes freedom and joy. The best part is there are no rituals and prayers or any other involvement of any religion making it a festival that unites all.
A typical day of Uttarayan is marked with loud music on the terraces of all apartments accompanied with kite flying and well its Gujarat, you cannot leave food behind! The festival starts a night earlier when people meet and spend the entire on the preparation of kites. From the morning itself the entire sky is filled with kites of various colours and the people who compete to cut the thread of each other and the celebration is marked with loud screaming of “kai-po-che”. People gather in huge numbers and the day never seems to end. The celebration goes on till late night when people even fly tukkals (a form of lantern).
Uttarayan is a huge festival from the point of view of business. The business of kites, threads and other accessories for kite flying. Be it a cap or sun-glasses. The sales go up like crazy. There are huge market places opened where thousands of vendors gather and sell the kites.
With the mind boggling mechanics of the kite flies to the simplest joys of cutting the kite, the festival spreads smiles.