The following article is based on my own interpretation of the said events. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.
Hemant Sharma, MBA 2014-16, Vinod Gupta School of Management, IIT Kharagpur.
Wouldn’t it be great if your vehicle can ask you, “I am not working well, can you please take me to the mechanic?” or “Can you please have a cup of coffee you seem tired of driving me?” This might just be possible with the use of telematics. Vehicle telematics use mobile communication, vehicle sensing technologies. With the growth of the automobile segment , Indian telematics sector is also seeing growth as reported in the financial express on 25th march,” Indian telematics market, which is on a growth path, offers high growth potential for the automobile industry. The integration of machine-to-machine (M2M) telematics applications can convert a normal vehicle into an intelligent version with special features such as an emergency warning, GPS navigation, integrated hands-free cell phones, wireless safety communications, automatic driving assistance systems supports, mitigating road accidents, tracking, Remote management, Bluetooth and other related features.” Technology is increasingly being utilized in the automobiles especially in the passenger vehicles to provide the feel as if car is interacting. Another example is Ford tie-up with Microsoft, as reported in http://www.extremetech.com “Ford to add On-Star like telematics in wake Microsoft Azure cloud deal”. Features like sensing driver stress can go a long way I reducing the number of accidents.
Technology is going to play a big role in the future of automobiles. The time is not far when car would be interacting with you like a co-driver or may be just let you relax and assume the driver’s seat.