New expectations on Tata Nano..

The following article is based on my own interpretation of the said events. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.

Srikarthik M, MBA 2014-16, Vinod Gupta School of Management, IIT Kharagpur

Online channel of NDTV (http://auto.ndtv.com/) on 24th March,2014 published that In a bid to increase its market share in the Indian market,Tata Motors is planning to revive its entire model range. The company has already launched two all new products – Zest and Bolt – in India, and is now working on different derivatives of its existing products. Of all the products that the company will launch this year, the Tata Nano AMT could be among the first few ones.

New nano was earlier showcased at the 2014 Delhi Auto Expo.From the past market records Tata Nano did not show expected positive response from the market. Launching Nano was one of the dream project of then chairman of Tata group Mr. Ratan Tata. The purpose of this project was to provide four wheeler to lower middle class families at affordable price which is approximately near to 1,00,000. But now launching this automated model will definitely increase the price of the car. In addition to this mileage of  automated models is much lower when compared to other models. So according to me this launch is drifting the Nano away from the goal with which the car was launched.

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