My Choice

The following article is based on my own interpretation of the said events. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post

Sagar Gautam, MBA 2014-16, Vinod Gupta School of Management, IIT Kharagpur

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Deepika Padukone’s much talked-about video My Choice, directed by Homi Adajania has gone viral on YouTube. With more than one million views in less than 24 hours, the video has been watched, praised and also bashed by people on social networking websites. These sites have been abuzz with discussions about the video that speaks about a woman’s freedom of choice.

With everyone presenting their opinion on this ad, how could the Amul girl not present her take on the same.Our favorite cartoon has gone the Deepika way by copying her wayward tresses.Looking cute with the tagline, ‘It’s My Choice – To use a butter knife or use my fingers!’ the Amul girl has certainly won our hearts again.

Interestingly, in response to Deepika’s video, a male version of My Choice has also come up and is being shared just as much. While Deepika has talked about the freedom of women having sex before marriage or out of marriage or not having sex at all, the male version has a man talking on the same issues but from his point-of-view.

And while many a celebrity have expressed their opinions on the video, it was actually Sonakshi Sinha’s statement that made me sit up and take notice. When asked about her take on the MyChoice video by a journalist at a press event, Sonakshi said that she believes that the video comes from a right place, but the issue of women empowerment is not at all about the clothes that a woman wants to wear, or who she wants to have sex with. She thinks that “empowerment should be given to women who actually need it and who are far away from where we’re right now.” This time she has hit the nail right on the head!

While some have branded the video to be rather elitist and a ‘weak attempt’ to sell feminism, others think the video to be quite empowering. Whether brave or banal, the fact is that the video has received an unprecedented attention in the span of 48 hours, so much so that it has literally broken the internet in the truest of sense.

 

 

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