The following article is based on my own interpretation of the said events. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.
M.Venkatesh (14BM60076), MBA 2014-16, Vinod Gupta School Of Management, IIT Kharagpur
This article is in reference to the article “At Least Food will be Great with Pizza Hut, KFC” which was published April 4th, 2015 in The Economic Times.
Soon our wait in railway stations wouldn’t be all that frustrating. With railways clearing the applications of Pizza Hut, KFC to serve customers in trains without pantry facility, we would soon be witnessing something interesting in railway stations. IRCTC wants KFC and Pizza Hut to utilize Food Plazas of Indian Railways to serve for the customer deliveries. Cafe Coffee Day, Pizza Hut, Barista Coffee, Subway and Jumbo king Vadapav may even soon open their eateries in railway stations. In my view this is a very good move from Indian Railways not only from a customer’s point of view but also from financial side of business that happens once this whole thing comes into action. By allowing KFC and Pizza Hut, IRCTC is trying to take its annual earnings to Rs 50 crore from the current Rs 30 crore. Also this comes in the wake of Indian Railways decision to soon allow e-commerce players to transport their parcels using trains. This would help railways improve its traffic in certain segments as well as will increase its share in white goods. When it comes to e-commerce bigwigs, this move would enable them to diversify into bulky products. In a way, the supply chain management part of these companies would be improved by a great extent. Overall it seems that our Indian Railways under the new Modi government is finally marching in the right direction, clearly on the path of innovation.