The following article is based on my own interpretation of the said events. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.
Varun Jain, MBA 2014-16, Vinod Gupta School of Management, IIT Kharagpur
On 13th April, 2015, Economic Times reported that Flipkart is trying to focus in three primary ares — social shopping, mobile interface and data mining — as it prepares for a second shot at hosting the year’s biggest online discount sale to bolster its position as the leader of India’s online retail market.
On 13th April, 2015, The Mint quoted Mukesh Bansal, chief executive of commerce at Flipkart commenting that, “We are again going to plan our Big Billion Day this year and for that support and scale is a big priority.”
Retail consultancy Wazir Advisors commented that “Their reason for doing this again could be to erase whatever setback they had.”
My take on the news is that these kind of initiatives taken up by big giants like Flipkart to improve their infrastructure to provide better services to the customer is a giant step in the world of e-commerce. Indian E-Commerce should look forward to many changes like this.