The following article is based on my own interpretation of the said events. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.
T. Anup Prasanna Kumar, MBA 2014-16, Vinod Gupta School of Management, IIT Kharagpur
Whatsapp, India’s favourite instant messaging app, which attracts not only the usual customers but also the small and medium entrepreneurs has introduced calling feature now. Whatsapp, which came into lime light once it was acquired by Facebook for a whooping price of 19 billion dollars, mainly because of its wide customer base of 450 million users.
Now, Whatsapp has opened its voice calling features to all Android users. But the invite window for this feature is opened only for a few hours of time. Reports say that, many people have been receiving the Whatsapp calling feature on their Android smartphones. To activate the feature, all you need is the latest version of of whatsapp and a whatsapp call from someone who already has the feature. Once the call has been received, there is a change in the appearance with more number of tabs, which includes – calls, chats and contacts.
This move has received overwhelming response with over 1 billion installs or upgrades via google play. Initially it was opened to only few users and then closed. Also, it is not yet officially out on their website that calling feature has been introduced. The iphone users might have to wait a bit longer to receive this feature although voice calling button appeared in the app sometime ago.
Whatsapp with feature seems to be augmenting its offering, they also have recently introduced a web version, which is working well. So overall after the acquistion, there seems to be lots of changes happening with this popular app.