The following article is based on my own interpretation of the said events. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.
Pratiksha Garnaik, MBA 2014-16, Vinod Gupta School of Management, IIT Kharagpur.
Amongst the many other issues that have slowed down India’s progress from a developing nation to a developed nation is the fact that our country is not clean enough. PM Narendra Modi’s Swacch Bharat Abhiyan is a great initiative for this cause. Following the launch of this campaign many companies have initiated many programs throughout teh country. Yum Restaurants, a US food chain have started their campaign recently. The Economic Times reported on 6th March, 2015 that, “Last month, over 10,000 employees of Yum! Restaurants India, the US chain which operates KFC, Pizza Hut and Taco Bell stores across the country, kick started the Swachh SwaYum campaign. They will be engaged in cleaning around 400 km across the country.” According to a Business Chronicle report dated 3rd March, 2015, “Over 10,000 employees stepped out across 81 cities to clean a kilometer of area around 400 restaurants as part of Swachh SwaYUM, in effect cleaning up over 400 km in the country. Committed to the initiative employees have further helped in spreading awareness in their local communities through activation of cleanliness drive.” The Economic Times also reported on 6th March that, “Yum! is planning to launch the campaign in two phases, and the second phase will begin in October”.
Small initiatives like these have big effects. One campaign would lead to the other, with all big companies realizing that basic cleanliness is a major issue that India has been facing. Many companies have already started their campaigns and many others are following suit. SAP is planning to launch a Swachh Bharat campaign soon at different locations where it would build around 100 toilets for women, supply dustbins and create awareness among students and the local youth. Even the government has announced a 100% tax exemption for contributions to Swachh Bharat and Clean Ganga as a part of their mandatory 2% CSR activities. ‘Swachh Bharat Kosh’ has been set up to attract funds from various big companies who wish to contribute to cleanliness activities. All these initiatives taken up would hopefully change the face of the country and create a cleaner and more hygienic environment we all deserve and have been longing for.