Snapdeal to acquire GoJava

The following article is based on my own interpretation of the said events. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.
Nishita Agarwal, MBA 2014-16, Vinod Gupta School of Management, IIT Kharagpur

From ‘Food,clothing and shelter’ humans have now moved to ‘Food, clothing ,shelter and technology’. We are spend maximum of our time online and that makes the E-commerce sites the fastest growing business.
As mentioned in 16th March news if Indiatoday, Snapdeal is in the purview of expansion and to strengthen the logistics in the country is in talks to acquire the logistics firm GoJavas which was the logistics firm to as well. The deal is expected to range between Rs 150-200 crores.
The major acquisitions in the e commerce sectors were Flipkart acquiring Myntra and Amazon acquiring Jabong. Snapdeal also has personal investment from Mr Ratan Tata. Snapdeal is also in talks to acquire Freecharge for 2800 crores which is expected to be the biggest deal in Indian internet industry according to The Economic Times 12th March news. The entire E commerce sector requires a strong supply chain as they strive to reduce the time in which the order reaches the customer as it is a strong point over which various firms compete. Amazon has 24hr delivery policy. E commerce operations requires an proper website management, vendor management, secure payment, quick delivery to facilitate a good online shopping experience as online shopping lacks the touch and feel factor of brick and motor shopping. So companies are focusing on logistics.
With the constant improvements, we can expect a very smooth online shopping experience.



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