The following article is based on my own interpretation of the said events. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.
Shashiranjan Jaiswal, MBA 2014-16, Vinod Gupta School of Management, IIT Kharagpur
It’s not at all an easy task for the advertiser to grab the eyeball of their target audience during the world cup matches. They have to shell out crores of rupees to get their desired slots. But in the field of marketing you cannot let go such an opportunity where you are assured of such a huge viewership. At the end it’s all about clicking at the right time that decides your success, in cricketing jargon.
India is a nation where cricket is a religion and so are the fans who are crazy about it. While the exorbitant prices for a slot of seconds during the matches played by India vindicates this claim. The advertisers will have to pay 18-20 lakh for a 10 second slot during semi-final of the world cup, which is about to be played between India and Australia and if India reaches the final than the prices may shoot up to even 30-40 lakh for every 10 second slot. But the frenzy among the advertisers to bag the desired slot will still remain the same. So it’s not ‘Mauka Mauka’ only for the teams and the fans, its true for the advertiser as well.