Flying high , with the new price rise

The following article is based on my own interpretation of the said events. Any material borrowed from published and unpublished sources has been appropriately referenced. I will bear the sole responsibility for anything that is found to have been copied or misappropriated or misrepresented in the following post.

Abhinay Vishal, MBA 2014-16, Vinod Gupta School of Management, IIT Kharagpur

With the advancement of Summers , people which includes mostly students are making their plans to travel to different places. The people of our country seem to upgrade themselves with their travel plans. The trend which has been observed over time shows that the travelers who used the sleeper class of Indian Railways have moved toward the AC class travels. The travelers who used the AC class travels are now moving towards air travels making the Air travelling a growing sector.

The low cost carriers these days are dominating the air travel by capturing more than 60% of  market shares along with their maintained quality and  low fares. Northstar for Expedia had conducted a survey to understand this behavior , findings of which indicate  51% of the tickets being booked for low cost carrier air flights. The money factor involved in this survey was ranked second just after the safety of the travels which shows the perception of Indian customers these days.

The general thought of replacing the train travel with the faster and comfortable air travel is the main driving force behind using the low cost air travels. Also a close analysis of the trend shows the money saved in the low cost air travel offered  is being used to stay at better hotels when the customers are travelling for their vacations. SpiceJet, Indigo and GoAir are the few carriers  which are dominating the Indian customers over the last two years and helping them to fly higher.


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